Combat the #selfie epidemic with #TheUsProject | Hello Pretty Bird! - A beauty and not-so-glamorous lifestyle blog

27 April, 2015

Combat the #selfie epidemic with #TheUsProject


This is a sponsored post written by me on behalf of Soffe. All opinions are 100% mine.

Selfies are a very strange thing if you really think about it. They became a “thing” around the same time that social media evolved, yet the act of photographing one’s self repeatedly is pretty much asocial at the core.

I’m not saying it’s always bad to take a picture of yourself—sometimes you might want to take a picture of yourself to commemorate a moment in time. Or maybe you makeup just looks especially nice that day. I get that—what troubles me is when a point of obsession and insecurity. I was sitting next to my cousin’s teenaged daughter recently, watching her flip through the pictures on her phone, and every single photo was of her. I’m sure she has friends—so at what point did it become all about taking photos of ourselves and not our loved ones?

One of my favorite quotes is “Comparison is the thief of joy.” It’s an old saying, but still really true and relevant in this day and age—we’re able to see what other people are up to more than ever thanks to social media and blogs, but are we really seeing everything? Of course not. We’re only seeing what those people choose to put forward publicly, carefully curated moments from their lives, so when I see a young girl combing through hundreds and hundreds of self-pictures trying to find the best one to keep up, it worries me.

Here are some scary stats regarding selfies:

I think it’s obvious that a lot of young people crave more meaningful connections in their lives, but where to begin? For starters, I’d say put down the camera until you can find a loved one to take a photo with. You don’t need to have eight hundred friends in real life—even just one or two good ones will do. Your mom, a pal, your partner. Grab anyone you’re close to and snap a picture!

Clothing brand Soffe is challenging the selfie epidemic with #TheUsProject movement. In the past Soffe was primarily known for cheerleading gear, but they recently relaunched with top-quality fabric, technology and performance. The mission of the brand is to celebrate young women’s collective strength by bringing them together in support of their shared goals—hence the push to ditch the selfies and post a pictures online that say “we” instead of “me”. And honestly, which is more fun: Looking through a thousand photos of yourself or of photos with you and your loved ones? I’d say the latter.

My latest “un-selfie” was taken with my boyfriend. He might not be a gal pal, but he’s one of my biggest cheerleaders, and that gives me strength. Even if he’s kind of awkward at posing for photos, lol.

Is #TheUsProject a movement you can relate to too? If so, share your “we” moment photo on Instagram for a chance to win some of Soffe's new apparel! Here’s what you need to do:
  • Take a photo with people who give you strength and post it on Instagram
  • Tag #TheUsProject and @rebeccabbird (that's me!) in the caption
  • That's it! Check out #TheUsProject movement website for more info.

Here's one of the shirts you could win:

I agree.

What do you think of #TheUsProject? Does the constant stream of selfies on social media make you feel weird or self-conscious?


  1. I very much agree with everything you have written. Perhaps it is because I am a bit (lol) older but the epidemic of 'selfies' does worry me. It just smacks to me of begging / trawling for likes and validation. The odd one fine but more than once a week? hmmm
    I grew up when you had to take your photos to be developed and cameras were a little too hefty to easily take solo pics and I am really glad of that. My self esteem is low enough already without that additional pressure.
    The only time I take a picture of myself it is to show a specific product, I'd much rather take pictures of something pretty outside or my house rabbit. Sharing! x

  2. Thanks Charlie! It's definitely different for those of us who are old enough to remember paying to develop photos. There were what, 24 frames or so per roll of film? You had to make them count! If I look through pictures of me as a teenager, the only solo ones are from special occasions - like when I was dressed up for a dance or school play or something. I take pictures of my face to show products too, but that has a purpose - not selfie-ing just for the sake of selfie-ing. I feel both sorry for today's teenagers and a little relieved that I'm not their age now, lol.

  3. This is a great campaign. All of my selfies are blog related, and the ones I take for fun almost always include my husband. I think it's much harder on younger adults. Those stats are a bit worrisome.

  4. I don't think there's anything wrong with sharing pictures of yourself occasionally - and for people who blog about makeup or hair it's sort of impossible to avoid anyway, lol. I think the real problem is the younger folks who kind of live or die by what happens on social media. Those of us who grew up pre-social media probably understand that there are other ways to establish self-worth than "likes", but I feel like it's harder on youths now. There's also relatively little privacy these days, but that's a whole other issue....

  5. I completely agree with you! I feel so lucky that social media didn't really exist until after I was an adult. Honestly, social media still creeps me out sometimes. The privacy thing...yeah, I agree about that too.


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