Recap of the John Hancock Vitality Village Event + Get #5MoreNow | Hello Pretty Bird! - A beauty and not-so-glamorous lifestyle blog

15 April, 2015

Recap of the John Hancock Vitality Village Event + Get #5MoreNow


Disclosure: I participated in an Influencer Activation on behalf of Influence Central for John Hancock. I attended an event and received a promotional item to thank me for my participation.

I recently had the opportunity to attend a cool wellness-themed event at Grand Central Station here in NYC: The John Hancock Vitality Village. As I get older I find myself more and more concerned about my overall physical (and mental) health, so naturally this was right up my alley.

John Hancock Vitality Village Event + Get #5MoreNow

Wondering why there was a big old festival of healthiness happening in the middle of crowded train station? Read on to find out all about it!

The John Hancock Vitality village event was held in celebration of something rather interesting: John Hancock teaming up with Vitality. Basically, this partnership means that John Hancock life insurance policyholders will have the potential to save on their annual premiums, get discounts and more, all for making healthy lifestyle choices. This is the first time I've ever heard of a life insurance company incentivizing healthy living, and I think it's a fantastic concept. The idea behind the tag #5MoreNow is that the average American is approximately five years "older" than their actual age due to poor lifestyle choices, but that can be improved with better habits. Smart! Oh, and have I mentioned yet that new policyholders will receive a free Fitbit? I have one myself, and it's a great way to keep track of your daily physical activity.

Anyway, there were a number of different health-oriented activities going on at the John Hancock Vitality Village:

The first thing I noticed when I walked in was that there was a fitness boot camp going on. Not something you see every day in the middle of Grand Central Station!

That certainly brought some energy to the event. There were also several chair massage sessions going on near the fitness class:

Massage is one of those things that is really, really good for you. Not only does it help with physical issues like sore muscles and blood circulation, but it also can help alleviate stress. I'll tell you, if my Vitality age is five-ish years older than it is in reality, most of it is probably due to stress. I'm sure many of you can relate.

There was also a booth at the event serving up healthy, fresh juices:

If you're wondering why so many people were mobbed around the juice booth, it's probably because celebrity nutritionist Keri Glassman was there making it. Can you spot her? I did manage to try the juice despite the crowd, and it was yummy. It tasted like kale, ginger and sweet fruit. Lots of nutrients for a healthy body!

In addition to all the physical wellness stations, there was also an area where you could get a quick "financial fitness check." Money issues can be a big source of stress for me, so getting your finances in order makes a whole lot of sense as part of the general wellness/de-stressing package.

Oh, I haven't mentioned the most amusing part of the event yet—there was a giant shoe right at the entrance!

I'm assuming it's there to remind us to exercise? Or maybe just to make us laugh because laughter is the best medicine. In any case, I approve of the giant shoe.

Oh, one last really cool thing
—actor Chris O'Donnell was there! I couldn't get a good picture of him because he disappeared to somewhere shortly after I arrived, but I'm sure true fans will recognize the back of his head.

Lurker cam!

If that's not enough Chris O'Donnell for you, be sure to head on over to John Hancock's website—if you click on the "John Hancock Introduces A Whole New Approach to Life Insurance" tab you'll find a video with O'Donnell (and other guests) talking about their new healthy living plan.

I'm watching you, giant shoe.

If you're curious about your own Vitality Age, you can take a little online quiz that will tell you what it is and how you can reduce it. According to the quiz mine is 38—but I'm only 31, gulp! Luckily I'm working on ways to get healthier, like losing a bit of weight and figuring out new ways to reduce stress. Maybe I'll even age in reverse one of these days if I keep at it.

For more information, visit the John Hancock Rewards website.

What do you think of the John Hancock Vitality Village event and their new life insurance concept? Which one of the booths would you have stopped by first?

Disclosure: This is a sponsored post created on behalf of Influence Central, however any opinions expressed above are honest and my own. For more information, check out my full disclosure policy.


  1. This sounds like a fun event! I would definitely stop by the massage area first. I wish they weren't so expensive because I would get them all the time!

  2. Yeah for real. Whenever I'm at an event with free chair massage I head right there, lol.

  3. That giant shoe is hilarious! I'm always up for a free massage!

  4. Haha yup! Nothing like a giant shoe in the middle of a crowded rail station.

  5. Interesting, this is not something I would expect from John Hancock at all but I can see how they tied it into finance. Also, I would have made a beeline for those chair massages!

  6. Me neither, but it made more sense when I read about their new healthy living incentive. And yeah, it seems like most people would have headed straight for the massage, haha! Though free juice isn't so bad either. :)

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