Join me at SoFabU On the Road in NYC - 6/20 | Hello Pretty Bird! - A beauty and not-so-glamorous lifestyle blog

24 May, 2015

Join me at SoFabU On the Road in NYC - 6/20

I don't attend a lot of blogging conferences, but when I found out that Social Fabric would be doing an event in New York City this summer, I knew I had to get a ticket straight away.

Social Fabric, for those of you who don't know, is a blogging network that connects bloggers with sponsored post opportunities. I've been a member for a little over a year now, and it's one of my favorite networks because they put a really strong emphasis on community and educating their bloggers. One of the resources available to their members is a website called Social Fabric University, which is a hub for free online courses on subjects like monetization, photography, social media and more. The SoFabU events are sort of like an extension of that, but with a very cool twist—you don't have to be a Social Fabric member to attend! Ticketing information and more can be found here.

Not sure what to expect at a SoFabU On the Road event? Here's what will be happening in NYC:

June 20th at We Work - Bryant Park (54 W 40th St, New York, NY 10018)


8:30 – 9:00: Registration, Breakfast
Sponsored by Muller Yogurt

9:00: Welcome!
Learn about Social Fabric University and the sponsors that helped make this event possible.

9:30: 'How to excel with Sponsored Posts' panel discussion

10:15: Photo, Break and Snacks

10:30: Growing your Influence and Traffic with Email Marketing – Phil Hollows, FeedBlitz

Sure there's social media, but what if they change the rules and you lose your followers? Scary! Phil Hollows, Founder of FeedBlitz, will share how to use strategic email marketing to grow your list and increase your influence. From how to capture email addresses, to knowing your audience and designing an email program to transform one-time visitors into lifelong readers, we'll learn how to harness the power of email to make our blog even more valuable to readers and brands.

11:15: Part 1 of How to Use SEO to Supercharge Your Posts, by Jessica Woodbury

SEO is about more than title tags and meta descriptions. The new SEO is all about quality content. Learn what search engines are looking for and how to optimize a lifestyle blog to help your posts rank better in search. We'll cover specific strategies you can apply to your posts and site structure, all about avoiding penalties, and help build your SEO vocabulary. Plus, we'll talk about what posts to optimize on your site and how to find your posts with awesome SEO potential that can get a first page ranking and increase your traffic fast. We'll finish with a workshop to help you build a new post that's SEO supercharged.
12:15: Break

12:20: Lunch & Unconference (table discussions)

1:10: Part 2 of How to Use SEO to Supercharge Your Posts

2:00: Break

2:10: How to incorporate and improve your Video Content by Josh Hicks.

SoFabU is focused on helping you excel with your video skills! Whether you do video now or not, this expert video instructor will help you improve your video storytelling, storyboards and set-up to up your game with better video content!

2:45: Break & divide into groups

3:00: Afternoon Education Adventure: NYC Photo Safari!

What better city to capture beautiful photos and video than NYC?! We will divide into Lifestyle, Fashion/Beauty and Food focused photography groups during this exclusive Photo Safari tour (just for SoFabU on the Road!) to explore New York City.

5:00: Gather back together and walk to Happy Hour

5:15 – 7:15:Happy Hour

Müller, Kraft and iBlog

If you're not able to travel to New York, there are also several other upcoming SoFabU On The Road events happening in other cities:
  • Chicago - 7/11
  • Minneapolis - 8/29
  • Atlanta - 9/19
  • Bentonville, AR - 10/17

For more information on those dates and registration details, visit the SoFabU OTR website.

Will you/have you attended any of the SoFabU events? Do you plan on attending any other blogging conferences this summer? Let me know in the comments!

Disclosure: I wrote this post in exchange for a discount on my conference ticket, however any opinions expressed above are obviously honest and my own. #SoFabUOTR #cbias


  1. This sounds like a very informative and useful event for bloggers!

  2. I'm hoping that's the case! The e-mail marketing talk sounds interesting to me because I've debated starting a blog newsletter.


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