Review: Maybelline Instant Age Rewind Eraser/Treatment Concealer | Hello Pretty Bird! - A beauty and not-so-glamorous lifestyle blog

29 March, 2014

Review: Maybelline Instant Age Rewind Eraser/Treatment Concealer

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This is one of those "late to the party" reviews where I talk about a thing that has been out for a while and most people have probably heard of by now, but I'm going to take a stab at it in case there's just the *tiniest* chance that it's new to someone out there. The product du jour is the Maybelline Instant Age Rewind Erases for Dark Circles, which is - you guessed it - an undereye concealer. Here's a spoiler: I like it. Want to know why? I guess you'll have to keep reading.

Maybelline Instant Age Rewind Eraser/Treatment Concealer

Here are the claims this product makes:

  • Instantly erases: dark circles, fine lines.
  • Visibly diminishes: puffiness.
  • Eye area looks radiant and refreshed.

I have VICIOUS dark circles. It's a genetic thing - my eyes are kind of deep-set, plus there are other external factors (namely allergies and lack of sleep) that contribute to them, so they're not going away. Finding an undereye concealer that doesn't look weird is hard. Also, what some of the younger and/or wrinklier ladies (and maybe gents?) out there may not realize is that you can't use any old concealer under your eyes - some will settle into all those tiny little crow's feet and make you look like you're a thousand years old. Not what I'm usually going for in my everyday look. But this concealer doesn't do that, or at least it didn't on me.

This concealer comes in a tube with a spongey thing at the end. The concealer is actually dispensed through the sponge - you twist the red part in a certain direction and all the goodness comes oozing out into the sponge, like so:

Maybelline Instant Age Rewind Eraser/Treatment Concealer sponge applicator

Blorp. I doubt anyone would need that much product in one go, but I overdispensed it a bit for illustrative purposes (or maybe just by accident). Once you have an adequate amount of product on the sponge, you can apply and blend it directly from there. If you are ridiculous awesome like me and dispense too much product, you can obviously wipe it off with a tissue or apply it with a different applicator.

I chose shade 110, Fair. Here's what it looks like on an arm:

Maybelline Instant Age Rewind Eraser/Treatment Concealer 110 fair

Fascinating, isn't it? I haven't completely blended it in here, but you can see that it's not ridiculously dark. That's good. Now here's the bit I'm sure you've all been waiting for - the before and after:

Maybelline Instant Age Rewind Eraser/Treatment Concealer before after
Left: With concealer - Right: No concealer

Sorry for the horrible cell-phone quality pic. Taking selfies with a DSLR is hard and my arms are short. But I'm sure you can tell that the eye without concealer has a huge purple ring under it, and the one with concealer actually looks sort of looks like the rest of my skin. Good work, concealer.

I'm not really sure about the claims that this product reduces eye puffiness, but it obviously makes my eyes look refreshed because IT COVERS MY FREAKING DARK CIRCLES. And as I said before it didn't make the fine lines around my eyes look any more pronounced than they usually are.

The only thing I'm sort of iffy about is the packaging - I like the sponge tip, but I found the twist-up mechanism a bit awkward to use. Also, when I bought this product off the Walgreens website, I saw a few reviews indicating that the twisty part breaks easily. I haven't experienced that for myself yet, but I could see that happening, so I'm going to be careful, I guess.

Bottom line:

The Maybelline Instant Age Rewind Eraser costs around $9.49 for 6ml/0.2fl oz of product, which is maybe a little expensive for a drugstore product, but not completely insane, especially when you consider that Maybelline stuff often goes on sale. Taking into consideration the reasonable price, convenience of a built-in applicator and the fact that it doesn't make me look like a dried-out husk, I think I'm going to recommend it. Be careful with the twist-up mechanism though... or so they say.

Where to buy:

I got mine off (where it was on sale!) but you should be able to find it in pretty much every drugstore ever. If that's too complicated for you, Amazon also seems to be well-stocked with the stuff.

Have you tried this product? What's your favorite undereye concealer?

Disclosure: This post contains affiliate links. For more information, check out my full disclosure policy.


  1. I love this concealer! I have stubborn under eye circles too, and this works wonders on me. Great review! Xx

  2. It really does! I feel like it's so hard to find a good undereye concealer...

  3. Ah, but does it last at least half the day? Oh and is it matte or kinda dewy since it can be hard to tell in pics. I have NYX and Rimmel liquid concealers that are alright shade and consistency-wise but it seems like they fade 2 hours later. I like that this Maybelline stuff looks natural and not paint-like (I think when concealer is too opaque it sucks the dimension out of my eye area).

  4. Excellent questions! I would say that it does last at least half the day, yes. But my eye area is not oily. It's not totally matte but it's not super shiny or dewy either... it just looks kind of normal and natural.

  5. I always hear good things about this concealer! It looks like it works great. I usually use NYX Concealer in a Jar, which is a creamy paste. It works well for me and costs like $5. I would definitely try this one when I need a new one, though!

  6. I have a NYX concealer in a tube that I feel so-so about, but I haven't tried the jar one! Maybe I'll give it a shot when this runs out. This is a little more expensive (about $10) but I feel like I'm constantly seeing sales on Maybelline...

  7. I haven't used this but I have heard many good things about it. I too have pretty dark circles. I use 3 concealers under my eye...all Nyx. I did a post on it a month or so ago. I use Nyx Dark Circle Concealer and the Nyx HD Photogenic Concealer in Yellow and Beige. The beige is also a great spot concealer as well.

  8. I'm not sure if I read your NYX concealer reviews - I will check them out now!

  9. I may pick this up just to try it out. If I do, I will let you know how it works for me.

  10. The little sponge applicator makes this so fun to use.

  11. I know, it's so soft and squishy. Squish squish squish.

  12. I've wanted to try this for a few years! Thanks for the recommendation!

  13. Hope you like it! It was on my list for a loooooooong time before I actually picked it up too.