Review & Swatches | Laneige Cushion Concealer (new at Target!) | Hello Pretty Bird! - A beauty and not-so-glamorous lifestyle blog

03 April, 2015

Review & Swatches | Laneige Cushion Concealer (new at Target!)

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I don't know if you've heard yet, but Laneige (the popular Korean skincare brand that launched at Target last year) is currently rolling out a bunch of new products in the US. Just in case you couldn't think of enough ways to spend your money. Today I'll be sharing my thoughts on one of those lovely bits of fantastic newness: The Laneige Cushion Concealer.

Laneige Cushion Concealer BB Target

Product claims:
  • SPF 30+ broad spectrum sunscreen
  • Makeup & Skincare in one
  • Longer-lasting, flawless coverage
  • Instant hydration
  • Brightens dark spots, blemishes
  • Protects from harmful UV rays
  • Cushion tip for perfect, streak-free application

Longer-lasting... than what? A hot bath? Eternity? Hmm. In case you can't tell, this product is a concealer (yes, really) housed in an applicator with a convenient spongy applicator tip. I can't comment on the spot-brightening claims because I don't really have any specific areas that need brightening at the moment, but I do appreciate the SPF/makeup + skincare combined approach. I'll still be using a regular sunscreen in addition to this, but I like having extra protection, particularly in the delicate under eye area.


Each cushion concealer contains 2.5ml/0.08fl oz of product and retails for $20.00. This product is available at select Target stores, and on the Target website too. There are two shades: Light and Medium. (I'll be swatching both a bit later on!)

Laneige Cushion Concealer BB Target box broad spectrum SPF sunscreen

Laneige Cushion Concealer Ingredients (Light):
Active ingredients: Ethylhexyl Methoxycinnamate 5%, Titanium Dioxide 2.49%, Zinc Oxide 1.96% (Sunscreen)
Inactive ingredients: Water, Titanium Dioxide (CI 77891), Phenyl Trimethicone, Butylene Glycol Dicaprylate/Dicaprate, Polyglyceril-2 Triisostearate, Cyclopentasiloxane, Methyl Methacrylate Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Arbutin, Iron Oxides (CI 77492), Polypropylsilsesquioxane, Sodium Chloride, Sorbitan Isostearate, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Disteardimonium Hectorite, Ozokerite, Phenoxyethanol, Triethoxycaprylylsilane, Fragrance, Iron Oxides (CI 77491), Stearic Acid, Caprylyl Glycol, Iron Oxides (CI 77499), Disodium EDTA

Laneige Cushion Concealer Ingredients (Medium):

Active ingredients: Ethylhexyl Methoxycinnamate 5%, Titanium Dioxide 2.49%, Zinc Oxide 1.96% (Sunscreen)
Inactive ingredients: Water, Titanium Dioxide (CI 77891), Phenyl Trimethicone, Butylene Glycol Dicaprylate/Dicaprate, Polyglyceril-2 Triisostearate, Cyclopentasiloxane, Butylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Iron Oxides (CI 77492), Arbutin, Methyl Methacrylate Crosspolymer, Polypropylsilsesquioxane, Sorbitan Isostearate, Sodium Chloride, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Iron Oxides (CI 77491), Aluminum Hydroxide, Triethoxycaprylylsilane, Phenoxyethanol, Disteardimonium Hectorite, Ozokerite, Fragrance, Stearic Acid, Caprylyl Glycol, Iron Oxides (CI 77499), Disodium EDTA

I had to transcribe the ingredients lists from the teensy-tiny lettering on the box, so please double-check the label when purchasing if you have any sensitivities or allergies. (I try to be precise, but you never know...)

The packaging for this product is unique. It looks sturdy but sort of unassuming upon first glance:

Flip it over and you'll see a little window that shows you how much product is left inside the chamber. Yay!

Now here's where things get really interesting. When I first heard that Laneige was making a cushion concealer, I thought it would be sort of like Maybelline Age Rewind—but the method for dispensing the product is much, much superior in this case. Rather than an awkward (and easily breakable) twist-up affair, this concealer is dispensed into the sponge via a clicking mechanism located on the bottom of the tube. Think of it like a ballpoint pen, except fatter and filled with makeup instead of ink.

When you open the product for the first time, you'll need to click it several times before it starts to come through the sponge. Slowly but surely though, it will...

Laneige Cushion Concealer BB Target light medium

...and makeup ahoy! Once it's started, you'll only need to click once or twice to get more product out during subsequent uses.

There's another reason I like the Lanige Cushion Concealer more than Maybelline Age Rewind: The shape of the sponge is a bit longer and narrower, which makes it better for getting into those awkward little nooks and crannies around your eyes. The texture of the sponge also feels much softer, fluffier and less wet to me.

Now for the moment of truth... swatches!

Laneige Cushion Concealer BB Target light medium swatch swatches

When looking at these swatches, keep in mind that I am very pale (about NW15) with cool undertones. The lighter concealer is obviously the best match for me even though it has strong yellow undertones—maybe not the best choice for me to use on blemishes, but actually kind of great for dark circles because yellow neutralizes purple tones.

Here are swatches of the Cushion Concealers with the Laneige BB Cushions in Light and Medium for comparison:

Laneige Cushion Concealer BB Target light medium swatch swatches BB cushion comparison

As you can see, both Cushion Concealers are slightly lighter than their BB cushion counterparts. This makes sense to me in the context of using them as under eye concealers/brighteners. (Remember that the Light Laneige BB Cushion is equivalent to shade #21, and Medium is equivalent to #33).

Let's talk about the formula now. It has a very creamy consistency right out of the tube, though the finish is semi-matte once it's all blended in. If you have dry or flaky spots I recommend priming them or using a bit of extra moisturizer so the concealer doesn't accentuate them, but for oily to normal skin, it should be totally fine. Here's a look at it on my face:

I applied the concealer with the sponge and used my ring finger to blend it out a bit. As you can see I have some fine lines around my eyes, so I was pleased that the Laneige concealer didn't settle into them too much. Another good thing: Some concealers tend to look fine at first but creep into those little lines later in the day, but in this case, the Laneige concealer stayed pretty much right where I applied it. Speaking of which, I thought it had very good lasting power on me (about six hours before I even contemplated a touch-up).

Even more importantly, the light concealer seems to blend in pretty well with my skin tone and neutralize some of the purple in my awful, awful dark circles. I have yet to find a concealer that really hides them completely, so what you see in the photo is about as good as it will get for me using one product alone. (Yay for deep-set eyes and chronic sinus problems!)

I do have one minor pet peeve with the Laneige Cushion Concealer: Why is it fragranced? It smells nice (just like their BB cushion), but I always find it a little strange when products meant to be used in the eye area are scented. I didn't experience irritation or anything, but still, it's something that puzzles me.

Overall, I like the Laneige Cushion Concealer a lot. The cushiony part is soft, and the formula is relatively long-lasting and opaque. The only major downside is that it's only available in two shades, and Medium is likely too light for many of the darker-skinned ladies (and gents) out there. But if you're on the light to medium end of the spectrum, it's worth checking out!

Right now the Laniege Cushion Concealer is in select Target stores, and also available online:

If you're outside the US, my best suggestion is to scour eBay for sellers who ship internationally. I've already spotted a few. :)

Laneige Cushion Concealer BB Target product shelf

What do you think of the Laneige Cushion Concealer? Would you be more likely to use a concealer like this under your eyes or to conceal blemishes?

Disclosure: The products featured in this post were provided to me for review purposes, however any opinions expressed above are honest and my own. I did not receive any other form of compensation. This post contains affiliate links. For more information, check out my full disclosure policy.


  1. These look really nice!

  2. These remind me a lot of the Maybelline concealers as well. I wonder if they will be releasing their own brightening version in the future?

  3. They are! I wish there were a couple more shades, but otherwise, no complaints.

  4. Good question. I know the Korean release of this product had three shades instead of two, but I'm not sure where that third shade fell on the brightness/lightness scale. This was the only concealer-type product I saw in the latest batch of US releases, but who knows in the future....

  5. Thanks for the review! This is really neat and I'll have to check it out next time I'm at Target. ^^

  6. Neat is a good word for it! I love the clicking mechanism, lol.

  7. I need to look for this at Target! I would wear this under my eyes, and I'm running out of my current concealer. Great review!

  8. Ooh I like this! I've been looking for a new concealer and I've heard good things about Laniege. Your review has convinced me to try it!

  9. It really is good if one of the shades matches you! I was so delighted that light ended up working for me - their BB cushion is really nice too but the "light" shade was a little dark for me.

  10. I really like it! And Laneige in general. Their moisturizers/sleeping packs are amongst my favorites for dealing with dry skin. The BB cushion is also nice, though the shades are sort of limited....

  11. This concealer looks pretty awesome! I like the inclusion of arbutin in the formula.

  12. Me too! I can't tell if it's actually having a brightening effect, but it can't hurt.

  13. MsPrincessTomato .April 12, 2015 at 4:32 AM

    I love that Laneige has came to Target and I really hope that more Korean companies follow suit! I think this looks like a really nice concealer- great review! #kbeautybloghop

  14. Thanks! I'm really glad Laneige is at Target too. Especially since the jars their creams come in are kind of luxe and heavy (and therefore expensive to ship from overseas, haha.)

  15. I'd love to try this. The shades worry me though!

    Alice ♥︎

  16. Yeah, I wish there were more than two shades! You never know though... I thought the light shade looked a little yellow on me, but it ended up working great as an undereye concealer.